WWE Announces Date Of Brand Split Draft

The WWE sent out the following release today on their website regarding the upcoming Draft:

The destiny of all WWE Superstars will be determined when SmackDown goes live for the first time ever Tuesday, July 19, at 8/7 C on USA Network. A WWE Draft will be conducted by respective General Managers to select which Superstars will compete exclusively on Monday Night Raw or SmackDown.

For the first time in history on back-to-back nights, these two distinctive brands (Monday Night Raw and Tuesday’s SmackDown) will compete with each other for television ratings, live events and pay-per-views.

“This is an exciting new era for WWE in which we will yet again reinvent ourselves by creating a second night of compelling live television,” said WWE Executive Producer Kevin Dunn.

“We’re already hearing the excitement among WWE fans for SmackDown’s new live format, and our audiences are eagerly anticipating the live Draft and what it means for their favorite Superstars,” said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment.

Where will your favorite Superstars end up? Find out Tuesday, July 19, when SmackDown goes LIVE!


JC’s Take: It is interesting that the WWE talks about competition between brands for pay-per-views. That might confirm the rumors of two PPVs a month, one for each brand. I hope they don’t end up having two different tag team and women’s divisions. Those divisions aren’t deep enough to survive a brand split, even if they bring back stars from the past.

I also think it is smart to have the Draft on the first live Smackdown. It attracts viewers to the first live show and makes it seem like the WWE is treating Smackdown as a big deal. Things are definitely interesting in the WWE right now.

Justin C