Earlier this afternoon, the WWE released the following statement in regards to the upcoming women’s battle royal happening at Wrestlemania:
“After further consideration, we believe it’s best to proceed with the name ‘WrestleMania Women’s Battle Royal.’ What remains most important is that this historic match is part of WWE’s unwavering commitment to the Women’s Division.”
The name change comes after heavy backlash online following Monday’s announcement. As I wrote about on Wednesday, Fabulous Moolah has a shady history in the wrestling business. And I felt that this was a slap in the face to the current women in the WWE.
I’m honestly shocked that the WWE changed the name. I thought for sure they would blow it under the rug, similar to what they do with the constant criticism they get for the Warrior Award every year.
But part of the reason the change may have come was due to the response from their main sponsor for Wrestlemania, Snickers. Deadspin reached out to Mars Wrigley Confectionery US, the parent company of Snickers, for comment after the backlash and were given the following statement:
We were recently made aware of the World Wrestling Entertainment Inc’s (WWE) decision to honor a former wrestler during the upcoming WrestleMania 34 event. As a principle-based business that has long championed creating inclusive environments that encourage and empower everyone to reach their full potential, this is unacceptable. We are engaging with the WWE to express our disappointment.
Maybe the WWE isn’t as tone deaf we all thought they were. Of course, I do wonder if anything happens if Snickers doesn’t release that statement. But this is a positive move for the WWE. And it doesn’t make their current women look like idiots when they are forced to praise Fabulous Moolah on Twitter and deal with the backlash.